Before we get into the practical tips, let’s define our terms.
What is engagement? And what impact does it have on your Instagram presence?
Engagement is when someone actively responds to your content or profile. If lots of your Instagram followers respond to you, you have a high engagement rate. If you have a large audience but don’t get many interactions, you might have an engagement problem.
The standard range for Instagram engagement is between 1% and 5%. If you get more than 5%, you’re doing great. If your engagement rate is below 1%… well, this article is here to help.
Different Types of Instagram Engagement
Instagram engagement can take many forms and each can work for different goals or tell you different things about your audience.
Here’s a quick list:
Likes are the most basic interaction on Instagram. They’re a positive sign of engagement but don’t take much effort from your followers.
Comments imply a higher level of engagement. They can also be a useful source of information and inspiration.
Shares via DM or Story demonstrate that people have connected with your content and really want to respond. Make sure you have sharing enabled for all of your posts.
Saves are Instagram’s answer to bookmarks. They’re increasingly seen as the metric for high-quality engagement.
Follows also show that your content is having an impact, helping to grow and sustain your audience over time.
Mentions can work in two ways: Users can either tag you in their posts or tag their friends in your posts. Both types of mention indicate a high level of engagement.
Profile visits are a valuable but oft-neglected metric. If someone sees your content and taps through to your profile, they’re interested in learning more about your business.
Link clicks are only available for some types of posts on Instagram but they’re a very valuable interaction. Link clicks are the only type of conversion that moves followers off of the social network to your website.
P.S: Now that you understand how Instagram engagement works, ask me how to hold onto your audience through community, engagement, and interaction.
I will share it with you in a simple guide.